Intern, Activation Digital Planning, Italy

In breve

WPP Media, the AI‑driven media arm of WPP, partners with leading brands to combine data, technology and creative insight through its Open platform. The company is looking for an Intern in Activation Digital Planning for its Italy office, joining a client‑focused digital team to learn the full cycle of digital media planning and campaign execution. The day‑to‑day work will involve supporting the digital planning process: maintaining campaign calendars, helping select platforms, entering data, checking details with partners and gathering market and audience research. The intern will also assist the team in monitoring campaign performance, conducting initial analyses, and spotting optimisation opportunities. Preparing quantitative and qualitative performance reports, interpreting trends for internal and client reviews, and working closely with Digital Planners to turn results into actionable recommendations are also key tasks. Applicants must be currently studying or have recently finished a Bachelor's degree in Economics, Advertising, Marketing, Communications or a closely related discipline. They need a genuine enthusiasm for digital media, advertising, mobile and social campaigns, strong numerical and analytical abilities, and fluency in both written and spoken English and Italian. Proficiency with Microsoft Excel and PowerPoint is required, and familiarity with digital planning tools, ad‑serving platforms or analytics software is considered a significant advantage. The role is ideal for a quick‑learning, detail‑oriented team player who enjoys collaborating in a dynamic digital unit. The internship offers hands‑on exposure to high‑profile client work, the chance to develop data‑driven insight skills and the opportunity to grow within WPP's global network. What the role asks for: - Currently pursuing or recently completed relevant Bachelor's degree - Fluency in written and spoken English - Fluency in written and spoken Italian - Strong numerical and analytical skills - Proficiency in Microsoft Excel and PowerPoint - Interest in digital media, advertising and social campaigns - Familiarity with digital planning tools or analytics software (nice‑to‑have) - Quick learner able to apply new knowledge rapidly