Manager, eCommerce, Italy

In breve

WPP Media, the AI‑driven media operating unit of WPP, partners with leading brands to combine media, data and technology through its Open platform. The company is looking for a Manager, eCommerce for Italy who will shape and deliver integrated eCommerce strategies that span Amazon Retail, performance media and data‑driven insights. In this senior advisory role the manager will act as the main point of contact for clients and internal teams, ensuring that retail, media and analytics workstreams are aligned and that strategic recommendations drive measurable business impact. On a daily basis the manager will define and scale Amazon Retail strategies, linking organic growth levers with media investment. They will own the cross‑channel eCommerce and media plan for assigned clients, turning retail, media and data inputs into clear business recommendations. Responsibilities also include building executive‑level presentations, shaping performance‑media and data strategies, such as measurement frameworks, ROAS forecasting and investment scenarios, and conducting competitive, category and market analyses to uncover growth opportunities. The role requires coordinating specialist teams across Search, DSP, Retail and Data & Analytics, guiding media budget allocation, and ensuring the quality, consistency and timely delivery of all eCommerce outputs. The position demands at least five years of professional experience in Amazon Retail and eCommerce, with deep familiarity with Vendor Central and/or Seller Central. Candidates must possess strong performance‑media expertise, especially in Amazon Advertising, and a solid background in data strategy, business intelligence, measurement and forecasting. Commercial acumen and the ability to translate complex retail, media and data insights into actionable recommendations are essential. Additional strengths are welcomed: knowledge of Google, Meta and TikTok advertising is considered a strong advantage, as is the capability to provide guidance and mentorship to junior colleagues and to contribute to the evolution of eCommerce methodologies, processes and tools. The role sits within a collaborative, data‑focused team that leverages WPP Open's intelligence to deliver personalised, scalable solutions for top‑tier brands. What the role asks for: - 5+ years experience in Amazon Retail and eCommerce - Deep knowledge of Vendor Central or Seller Central - Strong expertise in Amazon Advertising performance media - Knowledge of Google, Meta and TikTok advertising (advantage) - Proven data‑strategy, BI, measurement and forecasting skills - Ability to translate retail, media and data into business recommendations - Experience coordinating cross‑functional specialist teams - Capability to mentor junior colleagues and improve eCommerce processes