Brand Director (gn) - More Nutrition (German speaking)

In breve

The Brand Director (gn) role at More Nutrition will lead the brand strategy, positioning and communication ecosystem for a fast‑growing health, fitness and nutrition company. Based in Hamburg with a hybrid set‑up, the director will act as the guardian of the brand, ensuring consistency across all categories, channels and markets while driving awareness, consideration and long‑term equity. Day‑to‑day the role owns the full brand portfolio, from defining long‑term strategy to hands‑on execution of campaigns. Responsibilities include creating brand platforms, communication architectures and integrated mass‑media campaigns that blend TV, digital, influencer and e‑commerce elements. The director will also steer visual identity, packaging and redesign projects, supervise in‑house creative teams and external agencies, and manage a €100 million‑plus marketing budget. The position requires at least ten years of international brand marketing and communications experience, ideally within fast‑moving consumer goods such as food, beverage, beauty or health/personal care. Candidates must have a proven record of building and scaling consumer brands through distinctive positioning, and must be fluent in both German and English. Experience leading large‑scale brand platforms, visual identity systems, packaging strategies and cross‑functional creative teams is essential. Nice‑to‑have skills include deep expertise in digital‑first, social, influencer, content and e‑commerce‑driven brand building, as well as a low‑ego, action‑oriented leadership style suited to entrepreneurial, high‑growth environments. The role offers flexible working hours, remote work up to 100 %, a workation option, employee discounts, subsidised gym membership, corporate benefits, a Deutschlandticket subsidy, a pension scheme, free parking and a home‑office monitor allowance. What the role asks for: - 10+ years international brand marketing experience - Managed marketing budgets of €100M+ - Fluency in German - Fluency in English - Experience in FMCG or similar fast‑moving consumer environments - Proven track record of brand redesigns and visual identity work - Leadership of in‑house creative teams and external agencies - Strong digital, social, influencer and e‑commerce expertise (nice‑to‑have)