Senior Associate, Activation Linear Planning, Italy

In breve

The Senior Associate, Activation Linear Planning will join WPP Media, the AI‑driven media arm of WPP, which combines data, technology and partnerships to deliver personalised media at scale for leading global brands. In this role you will be responsible for the end‑to‑end planning, execution and optimisation of standard offline media campaigns across television, print and radio for Italian clients. Your daily work will involve creating media plans that meet agreed objectives and budgets, setting up campaigns, monitoring performance, making optimisation decisions and producing clear reports. You will also conduct competitive analyses, turn data into actionable insights and recommendations, and keep a close eye on delivery and budget allocation, flagging any discrepancies and suggesting corrective actions. Collaboration is key: you will work with internal teams, creative agencies and media owners to ensure campaigns launch accurately and on time. The position requires proven experience in offline media planning and the ability to manage the full planning cycle independently. You must be comfortable using specialised media planning tools, including Kubik, Arianna, Kimono, AQX, MCS and NetBox, to execute and track campaigns. Strong analytical skills are essential for turning competitive data into tactical guidance, and you should be able to monitor budgets and delivery with precision. While the advert does not list formal qualifications, it highlights the importance of hands‑on experience with the mentioned planning platforms and a solid understanding of TV, print and radio media environments. The role sits within a dynamic, data‑focused team in Italy, offering the chance to develop expertise in AI‑enhanced media activation and to contribute to high‑impact campaigns for top‑tier brands. What the role asks for: - Experience planning offline TV, print and radio campaigns - Ability to manage end‑to‑end campaign setup and optimisation - Proficiency with Kubik media planning tool - Proficiency with Arianna media planning tool - Proficiency with Kimono media planning tool - Proficiency with AQX media planning tool - Proficiency with MCS media planning tool - Proficiency with NetBox media planning tool