Marketing Operations HubSpot Specialist - Sostituzione Maternità

In breve

The role of Marketing Operations HubSpot Specialist, Maternity Cover sits within the Marketing Operations team of Europe's leading tech company, a firm that has driven digital innovation for more than four decades. The business delivers customised solutions and services that digitise processes across HR, customer relations, e‑invoicing and digital payments for organisations of every size. The Marketing department shapes the company's overall strategy, handling customer insight, pricing, branding and public relations, while also coordinating go‑to‑market and product‑marketing activities across its Business Units. In this position you will keep the HubSpot ecosystem running smoothly, bridging marketing and sales through workflow design, lead management, CRM governance and reporting. On a daily basis you will design, build and maintain both standard and custom HubSpot workflows for Marketing Hub and Sales Hub, turning requirements into production‑ready automations. You will manage the lead‑scoring model and assignment workflows that route leads to the sales team, ensuring the logic stays current as the business evolves. Governance of HubSpot properties, custom objects and associations will be part of your remit, guaranteeing a coherent and reliable data model across the platform. You will also create and sustain dashboards and custom reports, including attribution and funnel analyses, working closely with the Data Analytics team to align on metrics and KPI definitions. Finally, you will monitor active integrations within HubSpot and troubleshoot any anomalies that arise. The employer requires a minimum of two years' hands‑on experience in marketing operations, CRM management or marketing automation, specifically with HubSpot or a comparable platform. You must be proficient in HubSpot's core capabilities such as advanced workflows, CRM object management, lead scoring and routing logic, and native reporting, including attribution and funnel analysis. A solid understanding of the B2B customer journey and the lead‑to‑customer funnel is essential, as is the ability to structure data so it becomes actionable for both marketing and sales teams. The role also demands comfort working at the intersection of marketing and analytics, translating business questions into consistent KPI definitions, and excellent English language skills at a C1 level. The company promotes a culture built on entrepreneurship, innovation and inclusion, encouraging employees to adopt a growth mindset and turn challenges into opportunities. Work is measured by the quality of contributions, results achieved and personal ownership, with a four‑day work week that provides an extra day for personal matters. Compensation ranges from €33,000 to €42,000, including a performance‑linked variable component, and the contract is full‑time. Additional benefits include a digital wellbeing wallet starting at €2,800, a hybrid working model that gives autonomy over office attendance, tailored learning paths, and an inclusive environment that values diverse perspectives. What the role asks for: - Minimum 2 years marketing operations or CRM automation experience - Hands‑on HubSpot (or comparable) platform expertise - Advanced HubSpot workflow creation skills - Proficiency in HubSpot lead scoring and routing logic - Ability to build HubSpot native attribution and funnel reports - Strong understanding of B2B customer journey and funnel - Experience aligning marketing metrics with data analytics teams - Excellent English proficiency (C1 level)