Senior Associate, Activation Search & Social, Italy

In breve

WPP Media, the AI‑driven media arm of WPP, partners with leading global brands to combine data, technology and creative insight through its Open platform. The Senior Associate, Activation Search & Social role in Italy will help shape and execute paid search and paid social strategies that sit within broader media plans, working autonomously on day‑to‑day campaign delivery while involving the manager for complex or non‑standard issues. The day‑to‑day work involves setting up, launching and continuously optimizing paid search and paid social campaigns for high‑budget, large‑client accounts. The incumbent will run pre‑ and post‑campaign analyses, extract insights, and translate data into actionable recommendations for both clients and internal teams. They will also mentor junior associates, share knowledge across the department and use AI‑enabled tools to improve outcomes. All work is performed with a strong strategic mindset and a focus on ROI. Candidates must bring at least three years of hands‑on experience managing paid search and paid social campaigns, with a proven record of handling complex projects and large budgets. They need deep expertise in Google Ads, Facebook Ads, Search Ads 360, Google Analytics and TikTok, as well as advanced skills in Excel, PowerPoint and Outlook. Fluency in business‑level English and strong presentation abilities are required, and the role expects daily autonomous decision‑making with escalation only for unusual cases. Nice‑to‑have skills include knowledge of Amazon Search and the ability to leverage AI technologies to boost client performance. The position sits within WPP Media's inclusive, growth‑focused culture that offers access to global networks, employee resource groups and regular in‑office events, supporting professional development and a sense of belonging. What the role asks for: - 3+ years managing Paid Search and Paid Social campaigns - Proven success with complex, large‑budget projects - Advanced expertise in Google Ads - Advanced expertise in Facebook Ads - Advanced expertise in Search Ads 360 - Advanced expertise in Google Analytics - Advanced expertise in TikTok advertising - Proficiency in Excel, PowerPoint and Outlook - Business‑level fluency in English - Nice‑to‑have knowledge of Amazon Search - Nice‑to‑have ability to use AI tools for client outcomes