Product Growth Specialist

In breve

Air Apps is a family‑founded tech company that builds an AI‑powered Personal Entrepreneurial Resource Planner. With headquarters in Lisbon and a second office in San Francisco, the firm has delivered more than 100 million downloads worldwide since its 2018 launch. The role is a Product Growth Specialist, titled Monetization Specialist, working onsite in Lisbon and reporting to the growth team. The position focuses on scaling revenue across Air Apps' mobile portfolio through subscription and advertising strategies. On a daily basis you will shape and execute monetization plans that cover pricing, paywalls, upsell flows, retention tactics and ad placements. You will work hand‑in‑hand with design, product and engineering to build and test new features, set up subscription tiers in App Store Connect, and run A/B experiments on paywall layouts. The job also involves analysing industry trends, competitor moves, and user behaviour to uncover revenue opportunities, modelling financial outcomes, and documenting all tests and results. Additionally, you will develop win‑back campaigns for lapsed users, identify churn drivers, and create initiatives to boost free‑trial starts and onboarding efficiency while safeguarding the user experience. The role requires at least four years of experience in mobile app monetisation, especially with subscriptions or ad revenue. You must understand in‑app purchase systems, paywall design, pricing models and the subscription lifecycle. Experience with ad platforms such as AdMob, IronSource or AppLovin and with A/B testing tools is essential, as is strong analytical ability in cohort analysis, revenue modelling and performance reporting. Familiarity with App Store Connect, subscription setup and Apple's monetisation policies is also required. The position calls for a collaborative mindset, the ability to work cross‑functionally, and a passion for balancing user experience with revenue growth. Nice‑to‑have attributes include a deep knowledge of ad‑monetisation ecosystems, prior work on win‑back or churn‑reduction programmes, and experience crafting free‑trial and onboarding strategies. The role is fully onsite in Lisbon, with relocation support available. Air Apps offers a comprehensive benefits package: Apple hardware, annual bonus, top‑tier health and life insurance, transportation budget, Coverflex benefits, childcare support, a company conference, pension fund, Urban Sports Club membership, and free meals at the hub. The company emphasises diversity, inclusion and equity, and expects applicants to submit original work without AI assistance. What the role asks for: - 4+ years mobile app monetisation experience - Experience with subscription revenue models - Experience with ad monetisation platforms - Proficiency in A/B testing tools - Strong analytical and cohort analysis skills - Familiarity with App Store Connect and Apple policies - Ability to work cross‑functionally with product, design and engineering - Nice‑to‑have: experience designing win‑back or churn reduction programs